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新增一家官方指定供应商F1中国站试水自主招商

所属分类:永乐新闻 发表日期:2019-04-24 文章来源:永乐国际

  这几天▯▯▯,F1中国大奖赛正在上海举行▯▯,这也是F1赛事历史上的第1000场比赛。日前,国际能源和原材料供应商缘泰石油▯、 FOM(F1管理公司)以及久事体育三方在上海举办签约仪式,正式宣布缘泰石油品牌成为世界一级方程式锦标赛中国站官方指定供应商。缘泰石油品牌总监冯帅表示,F1是当今世界最高水平的赛车比赛▯▯,被誉为汽车技术王冠上最璀璨的明珠▯▯▯,缘泰石油希望能够借助与F1的合作,将缘泰石油在中国市场的战略布局推进到一个全新的阶段▯▯▯。缘泰石油将更加多元化的参与全球竞争,发挥资源优势,通过与世界顶级企业的竞争与协作,持续夯实企业基础。此前三菱重工也已经与FOM和久事体育签约▯。这也是FOM首次给予分站自主商业开发的权利。上海久事体育产业发展(集团)有限公司副总经理、上海久事体育赛事运营管理有限公司董事长杨亦斌介绍,上海获得了4个本地招商品牌的授权▯,目前已经确定合作的有三菱重工和缘泰石油。“缘泰石油赞助F1,石油企业跟赛车有天然的结合。但冲突也会有▯▯,毕竟其他石油品牌跟F1早有合作。所以经过长期的磋商,这次是以新能源的类别来签约。这也能看出F1是专业程度很高、尊重商业规则、在合规上非常在意的▯▯。”杨亦斌透露▯▯,所有4个本土招商品牌都将获得同等的待遇,这是由FOM统一给出的打包赞助标准。除赛场内外的品牌露出、展示摊位外,最显眼的就是巨型赛道地面广告▯▯▯。在F1比赛期间,品牌将通过电视转播被全球观众看见。在业内人士看来,自主招商体系的建立和大品牌的迅速进入都证明▯▯▯: 一级方程式管理公司以及商业市场都对F1中国站过去做出的成绩给予了认可,也对未来的发展充满期待▯。这一环节的破冰势必进一步提升F1中国站的价值空间▯▯▯、创造更多的商业契机。

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